The Rise of Streaming and Free Streaming

OTT platforms are gaining users at a fast pace these days.

Today, we live in an era where movies, dramas, and entertainment shows can be enjoyed easily at home or on the go.

With subscription costs climbing and additional payments required,

interest in free streaming services is naturally growing.

Let’s examine the background of OTT and the rise of free services.

How did OTT services begin?

OTT started as an internet-based alternative to traditional broadcasting.

Because users can watch content anywhere with familiar devices like smartphones and tablets,

more people started using these services.

Especially as people spent more time at home during COVID-19,

OTT usage increased dramatically.

Strengths and weaknesses of OTT platforms

OTT’s core benefit is selecting content based on personal taste.

Each service offers unique original content.

But there are downsides as well.

Price increases and pay-per-view models add pressure.

Subscription cancellations are also increasing.

What is ad-supported streaming?

Free platforms allow viewing in return for advertisements.

Viewers enjoy various genres without paying.

Recently, the more info FAST (Free Ad-Supported Streaming TV) model has gained attention.

Although ads appear, users save money while platforms earn revenue.

Growth reasons of FAST services

FAST services are quickly settling into the market.

As more people look for free entertainment after the pandemic, ad-based platforms gained focus.

New services like KT’s “Gi Live” are becoming attractive options.

A wide content range boosts usage.

In conclusion

Users seek alternatives as OTT pricing increases.

Comparing services and choosing what fits your lifestyle can be enjoyable.

Content consumption will keep evolving.